News 2018-01-24T04:22:50+00:00

RockYou Media Acquires Popular Digital Publishing Company LittleThings

    ROCKYOU MEDIA ACQUIRES POPULAR DIGITAL PUBLISHING COMPANY LITTLETHINGS RockYou Media’s Progressive Business Model Gives Way to Property Expansion And Strengthens Destinations For Underserved Audiences LOS ANGELES, CA – APRIL 10, 2018 – RockYou Media, an entertainment and media company focused on amplifying the voices of multicultural millennials, announced today the acquisition and relaunch of LittleThings, a four-year-old digital publishing company anchored in feel-good, meaningful stories and videos that engaged a loyal following while reaching massive audiences. Started in 2014, LittleThings began as a blog for a pet food ecommerce website and evolved into a popular hub for meaningful and inspiring content. Amassing over 24 million social followers, LittleThings expanded to rollout a steady stream of lifestyle content including real-life stories and videos, recipes and DIY projects. Reaching a total audience of nearly 60 million comScore unique monthly visitors, with seven million of those being millennials, the site’s exceptional [...]

By | April 17th, 2018|Categories: Acquisitions, Advertising, Financial, Media|0 Comments

RockYou debuts Vocally lifestyle and entertainment site for millennial women

RockYou Media is branching beyond social games with the launch of Vocally, a new digital property for multicultural millennial women. The website is billed as a safe space to showcase unique perspectives of young women, and it will take advantage of RockYou’s existing base of 75 million monthly users, said Lisa Marino, CEO of RockYou, in an interview with VentureBeat. Vocally uses RockYou’s existing RYME platform (RockYou Media Engine), which is the underlying base for its social and mobile games. Marino said that for RockYou has been working on Vocally for about a year. She explained that it came out of the acquisition of influencer marketing firm FanBread, which RockYou bought in August 2016. FanBread had the makings of the platform, which is a vehicle for original stories, art, illustrations, editorial, and video. Some of the content will be created and curated by Vocally’s recently hired team, and some will [...]

By | December 2nd, 2017|Categories: Uncategorized|0 Comments

RockYou Media Unveils Vocally, a New Lifestyle and Entertainment Destination for and by Millennial Women

SAN FRANCISCO--(BUSINESS WIRE)--RockYou Media, a leading interactive media company, today announced the unveiling of Vocally, a brand new digital property geared towards multicultural millennial women. Built as a safe space to showcase unique perspectives, Vocally will be a multiplatform vehicle for original stories, art, illustrations, editorial, and video. This announcement comes on the heels of RockYou Media’s recent hiring of three incredibly capable women, making it one of the few digital media companies led by a majority female executive team.  So stoked to launch @livevocally! Our first media site for multicultural millennial women! Tweet this RockYou Media already reaches roughly 75 million monthly users, including one third of all online millennial women, Hispanics, and African-Americans via its vast publisher base. The launching of Vocally continues the company’s expansion into its target multicultural millennial user base by introducing unique formats of content via new website properties and digital assets.Vocally is [...]

By | November 28th, 2017|Categories: New Releases|Tags: , , , |0 Comments

RockYou ​​Hires ​​Powerful ​​Team ​​of ​​Women ​​Executives ​​to Drive ​​its ​​Digital ​​Media ​​Expansion

The ​​new ​​team ​​comprised ​​of ​​Sherry ​​Herman, ​​former ​​PlayPhone, ​​Dera ​​Campbell, ​​former RadiumOne, ​​and ​​Emily ​​Smith, ​​former ​​Brit ​​+ ​​Co, ​​are ​​tasked ​​with ​​continuing ​​RockYou's ​​growth and ​​expansion ​​beyond ​​its ​​traditional ​​gaming ​​assets SAN ​​FRANCISCO, ​​CA--(Marketwired - October 26, 2017) - RockYou​, ​​a ​​leading ​​interactive ​​media ​​company, today ​​announced ​​the ​​hiring ​​of ​​three ​​new ​​women ​​executives. ​​Sherry ​​Herman ​​has ​​been ​​hired ​​as Senior ​​Vice ​​President ​​of ​​Sales, ​​Dera ​​Campbell ​​joins ​​as ​​Senior ​​Vice ​​President ​​of ​​Ad ​​Strategy and ​​Operations, ​​and ​​Emily ​​Smith ​​as ​​Senior ​​Vice ​​President ​​and ​​General ​​Manager ​​of ​​Media. ​​With these ​​additions, ​​RockYou ​​is ​​now ​​one ​​of ​​the ​​few ​​digital ​​media ​​companies ​​led ​​by ​​a ​​majority female ​​executive ​​team. Sherry ​​will ​​be ​​leading ​​RockYou's ​​sales ​​operation, ​​Dera ​​will ​​be ​​focused ​​on ​​scaling ​​RockYou's programmatic ​​and ​​direct ​​advertising ​​strategy ​​and ​​execution ​​across ​​RockYou's ​​Owned ​​& Operated ​​games, ​​media ​​and ​​ad ​​platform, ​​and ​​Emily ​​will ​​be ​​spearheading ​​RockYou's ​​growth strategy [...]

By | October 28th, 2017|Categories: New Hires|Tags: , , , , , , , , |0 Comments
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