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Former AOL/Adap.TV Global Head Joins RockYou as Chief Media Officer

San Francisco, CA — June 10, 2015 – RockYou, a leading interactive media company, today announced that Sean Crawford has been appointed its Chief Media Officer. Crawford joins RockYou from AOL/Adap.tv, where he was Senior Vice President, Global Head of Inventory and Adap.tv Marketplace, AOL Platforms. This announcement comes on the heels of RockYou’s continued rank within the Top 10 of comScore’s Top 100 Video Properties, and their May acquisition of mobile ad network Playhaven, which serves ads to over 18,000 games. “We’re thrilled to have Sean joining us,” said RockYou CEO Lisa Marino. “With his deep knowledge of programmatic video advertising, Sean knows what it takes to further accelerate our growth in mobile.” "I'm excited to work with Lisa and her team," said Crawford. "I admire how RockYou has transitioned from social game developer to full-fledged media company, and look forward to helping RockYou expand its multi-platform, app-centric model [...]

By | June 10th, 2015|Categories: Advertising|0 Comments

RockYou Acquires PlayHaven from Science

San Francisco, CA – May 6, 2015 - RockYou, a leading interactive media company, today announced it has acquired PlayHaven, a successful mobile ad network, from parent company Science. With RockYou already ranked in the Top 10 of comScore's Top 100 Video Properties on the web, the acquisition of PlayHaven will turbocharge its ongoing expansion into mobile. “We’re very excited to add such an established in-app ad network to our family,” said RockYou CEO Lisa Marino. “PlayHaven is a great foundation for us to build on, and for our mobile games like Kitchen Scramble and Words of Wonder, as well as future games we’ll announce soon. We also look forward to connecting PlayHaven’s network to our private market of video ads from Fortune 1000 companies.” Acquired by Science in 2014, Playhaven is a leading performance-based mobile ad network with solutions for improving user acquisition and monetization, serving ads to over [...]

By | May 6th, 2015|Categories: Acquisitions, Advertising|0 Comments

RockYou in the News: $23 Million in Funding Raised, comScore’s Top 10 List of Online Video Properties Reached

Hello everyone -- 2015 has been incredibly busy for us, so we wanted to take a chance to reflect on some recent milestones at RockYou: As you may have read on VentureBeat earlier this month, we raised $23 million in funding from Columbia Capital, which we'll use to expand our mobile catalog and continue growing our audience. We're proud to enter our next stage of growth with such a great venture partner at our side. Related to that, as comScore announced last week, RockYou is now among the top 10 US online video ad properties (as of February 2015), with a total population reach of over 25%. (Screencap above.)  We're very grateful to our partners, our entire staff, and of course, our awesome  players, for helping make this possible. Stay tuned, because we have much more news to announce soon!

By | March 24th, 2015|Categories: Financial, Funding|0 Comments

RockYou Secures $23M in Funding to Extend Partnerships to Game Developers and Expand Mobile Offerings

SAN FRANCISCO—March 2, 2015— Interactive media company RockYou today announced it has raised $23M in additional funding, led by Columbia Capital. Over the past 12 months, RockYou has greatly expanded its diverse games portfolio to include hits acquired from Disney (Kitchen Scramble, Words of Wonder, City Girl, Gardens of Time) and Kabam (the Facebook and web versions of Kingdoms of Camelot and Dragons of Atlantis). The company’s in-game video advertising platform currently delivers over 1 billion impressions a month, placing RockYou in the Top 10 of comScore's Top 100 Video Properties for January 2015. "Over the past two years, we have built a media company that grows audiences at scale for an app-driven, multi-platform world. That effort is paying off, both for our content partners and players of these popular games,” said Lisa Marino, CEO of RockYou. “With Columbia Capital’s vote of confidence, we now have the flexibility to build [...]

By | March 2nd, 2015|Categories: Financial, Funding|0 Comments
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