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News 2017-10-30T19:31:45+00:00

ROCKYOU IN THE NEWS: $10 MILLION IN FUNDING RAISED; WALL STREET JOURNAL INTERVIEWS OUR CEO

Hello everyone—along with welcoming Bingo Blingo to the RockYou family, we’re also proud to announce that we raised $10 million in funding from FastPay. As VentureBeat reported the news last month: RockYou, a cross-platform game publisher that is focusing on building premium in-game video ad products, revealed today that it has secured a $10 million financing deal. FastPay, a lender that specializes in digital media, provided the capital. While RockYou was once a social-game developer, the company has shifted to building a network of players to serve ads to by acquiring aging social and mobile games from others. The company plans to use its new funds to pay for further acquisitions in an effort to bolster its appeal with marketers… “We’ve worked with RockYou over the last year on the financing of several strategic game acquisitions,” FastPay CEO Jed Simon said. “The growth potential for in-game advertising is enormous. RockYou’s growing [...]

By | September 5th, 2014|Categories: Acquisitions, Financial, Funding, Games|0 Comments

BINGO BLINGO LATEST ADDITION TO ROCKYOU’S GROWING COMMUNITY OF ONLINE GAMERS!

Players in need of technical support and troubleshooting assistance: Please direct any and all inquiries to RockYou support.    Today I’m excited to announce that Bingo Blingo has officially joined the RockYou community. Welcome, Bingo Blingo players! The live, multiplayer Bingo tournament game on Facebook (where it has over 600,000 fans) was recently transferred to our care by SGN. If you’re a player of Bingo Blingo, there should be no change to your gameplay experience whatsoever. If you do notice any issues, please visit our support forums. Members of our support team are always available to help. Bingo Blingo joins a slew of other great games we manage, including ZooWorld, Words of Wonder and Zombie Lane, and speaks to our commitment to continue extending the life of classic games for years to come. And, as I’ve said to our entire community after previous game acquisitions, RockYou is dedicated to managing and maintaining [...]

By | September 4th, 2014|Categories: Acquisitions, Games|0 Comments

IMPORTANT ANNOUNCEMENT FOR GARDENS OF TIME, WORDS OF WONDER AND CITY GIRL PLAYERS

We’re thrilled to share that as of this week, the transition of Gardens of Time, Words of Wonder and City Girl from their former publisher is officially complete. RockYou now has ownership over customer support for all three games, which we added to our Support Forums a few days ago. During the transition period over the last few months, in great part to protect the privacy of these games’ many players, we we’re unable to directly respond to support requests. We are very sorry for this necessary delay in our response, and the support you deserve. But we can now make this promise: Now that RockYou fully operates Gardens of Time, Words of Wonder and City Girl, players of these games will receive full support from RockYou. To start, here are key resources for receiving help from RockYou: Visit our forums. There, you’ll find lots of conversations among other players. [...]

By | July 2nd, 2014|Categories: Acquisitions, Games|0 Comments

ROCKYOU & THE FUTURE OF DIGITAL ADVERTISING: TOP 5 TAKEAWAYS FROM LISA’S INTERVIEW AT CABLE SHOW 2014

RockYou CEO Lisa Marino was a featured guest at last month’s Cable Show 2014, an LA conference on the rapidly evolving media and communications economy, speaking alongside entertainment/broadcasting leaders like Sean Combs and FCC Chairman Tom Wheeler. The video of her 1:1 interview on the future of content consumption with Brian Stengel of Waller Capital Partners is now available to watch. Here are some key takeaways: The average American spends 23 minutes a day in playing games, either on the web, on their mobile/tablet device, or both. One reason video ads in games are such an effective advertising avenue: Session length are incredibly long. RockYou drives an average of $2-$2.25/US DAU/month via video advertising, some being pull driven, with users asking to see video (opt-in) and others being push. There’s enormous opportunity in digital goods monetization. What was once a tactic associated primarily with Facebook has successfully moved into other channels. For [...]

By | May 21st, 2014|Categories: Advertising, Financial, Games|0 Comments
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