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News 2017-07-17T21:44:14+00:00

PLAYERS OF ARMY ATTACK, CRAZY PENGUIN WARS, MILLIONAIRE CITY, AND ZOMBIE LANE: WELCOME TO ROCKYOU’S GROWING COMMUNITY OF WORLDWIDE GAMERS!

Today I’m happy to officially welcome players of four great games to the RockYou community: Army Attack: A turn-based strategy game nominated as “Social Networking Game of the Year” by the Academy of Interactive Arts & Science. Crazy Penguin Wars: A comical multiplayer action game with 625,000+ fans on Facebook. Millionaire City: A city-building business sim which Gamezebo described as “exceptionally good, easily on par with any casual city-building game.” Zombie Lane: A humorous role-playing action game with 500,000+ players on Facebook. All games were developed by our talented friends at Digital Chocolate, who transferred them to our care this week. Altogether, these titles have nearly a million players on Facebook alone, and I want each and every one of them to know this: RockYou is dedicated to managing and maintaining these games for as long as you keep playing them. As I explained in my last post, our vision [...]

By | April 16th, 2014|Categories: Acquisitions, Games|0 Comments

THE ROCKYOU SOLUTION TO GAMING’S ONE-HIT WONDER PROBLEM

by Lisa Marino CEO, RockYou The game industry is struggling with the perception that it’s a hit-driven, one-off business, dependent on megahit franchises that are very difficult to repeat. This belief is based on a long track record of one-hit wonders, making it difficult for game companies to succeed — either on the stock market, or over the long haul. RockYou has a solution to this challenge. To that end, we’ll soon be making several key acquisition and licensing announcements that are part of a strategy that has been working well for the company over the last 12 months. But right now, I’d like to explain the broader vision behind it: Life for Games Beyond the Megahit Very few games reach the megahit status of a FarmVille or a Candy Crush, and even blockbusters such as those decline over time, once continued spend to support new user acquisition becomes unprofitable. [...]

By | April 3rd, 2014|Categories: Advertising, Financial, Games|3 Comments
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