San Francisco, CA – May 6, 2015 – RockYou, a leading interactive media company, today announced it has acquired PlayHaven, a successful mobile ad network, from parent company Science. With RockYou already ranked in the Top 10 of comScore’s Top 100 Video Properties on the web, the acquisition of PlayHaven will turbocharge its ongoing expansion into mobile. “We’re very excited to add such an established in-app ad network to our family,” said RockYou CEO Lisa Marino. “PlayHaven is a great foundation for us to build on, and for our mobile games like Kitchen Scramble and Words of Wonder, as well as future games we’ll announce soon. We also look forward to connecting PlayHaven’s network to our private market of video ads from Fortune 1000 companies.” Acquired by Science in 2014, Playhaven is a leading performance-based mobile ad network with solutions for improving user acquisition and monetization, serving ads to over 18,000 games and 250 million monthly active users. “Lisa and her team have developed a brilliant model for sustaining and monetizing great on-demand interactive content across multiple platforms,” said Science CEO Mike Jones. “I’m confident they’ll be as successful on mobile as they already are on Facebook and the web.” The terms of the acquisition were not disclosed.
Founded in 2005, RockYou is an interactive media company that delivers deeply engaging entertainment to 80 million+ consumers on mobile, Facebook, and the web. Currently ranked within the Top 10 of comScore’s Top 100 Video Properties, RockYou’s portfolio of free-to-play games includes dozens of company-owned and partner titles across key genres and demographics. RockYou is privately held and headquartered in San Francisco. Learn more at www.rockyou.com.
PlayHaven operates a leading performance-based mobile ad network offering mobile app developers solutions to improve the performance of their user acquisition and monetization campaigns with advertising. PlayHaven consistently delivers quality players from the best games-focused ad network. The PlayHaven ad network spans 18,000+ games, 254 million monthly active users, and 5.7 billion monthly sessions. For more information, visit www.playhavenads.com.
Vanessa Camones, theMIX agency for RockYou