How RockYou Fills 99% of their Cross-Platform Games Inventory Programmatically

Sean Crawford
Chief Media Officer


RockYou started off as a developer of hit games that could be played across platforms like Facebook, Web, and Mobile. Now, RockYou is a mobile gaming network with a reach of 75M engaged gamers across both owned and partner titles. Can you share a little more on the evolution of RockYou and where it stands today?

Since our start, RockYou has been both an app publisher and app network.  We operate our own games across desktop and mobile and recently launched a new title, Bakery Blitz, to continue our growth of premium and engaging content.  This evolution from a pure gaming company to a multi-dimensional media company where we manage our own titles and work with others to monetize theirs has been a natural one for us and one that is relatively unique in the industry. This growth lead us to acquire Playhaven, the mobile gaming ad network, last year, in order to expand out network’s reach further into mobile apps.

How has being ranked as a Top 20 Video platform by comScore helped with advertiser engagement and willingness of brands to test RockYou’s platform out? Can you speak more as to how their 3rd party video measurement methodology across platforms works?

The combination of O&O inventory, 3rd party video measurement for quality and comScore ranking is important to the success of RockYou. We believe fundamentally that high quality inventory, across real users, at scale is what advertisers want. Ranking in the top 20 across desktop and mobile video inventory is a visible reminder that everyday we are executing effectively against that belief. With that top 20 ranking we have seen an uptick in both name recognition by buyers as well as an uptick in publisher direct deals.

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By | 2017-07-17T21:44:15+00:00 June 13th, 2016|Advertising|0 Comments