RockYou CEO Lisa Marino was a featured guest at last month’s Cable Show 2014, an LA conference on the rapidly evolving media and communications economy, speaking alongside entertainment/broadcasting leaders like Sean Combs and FCC Chairman Tom Wheeler. The video of her 1:1 interview on the future of content consumption with Brian Stengel of Waller Capital Partners is now available to watch. Here are some key takeaways:
- The average American spends 23 minutes a day in playing games, either on the web, on their mobile/tablet device, or both.
- One reason video ads in games are such an effective advertising avenue: Session length are incredibly long. RockYou drives an average of $2-$2.25/US DAU/month via video advertising, some being pull driven, with users asking to see video (opt-in) and others being push.
- There’s enormous opportunity in digital goods monetization. What was once a tactic associated primarily with Facebook has successfully moved into other channels. For instance, King Digital Entertainment, the creator of Candy Crush Saga, did $1.9 billion dollars last year thanks to digital goods in games, mostly on mobile.
- Ad spending is swiftly moving toward digital—especially video. A recent reportby the Interactive Advertising Bureau showed in 2013, for the first time ever, digital advertising (driven primarily by online and mobile) eclipsed broadcast TV advertising by a few billion dollars. Brand advertisers and marketers are alsomigrating their broadcast budgets toward digital video, and nearly two-thirds of advertisers (65%) anticipate they’ll be upping their digital video ad spend in the next year.
- RockYou has seen a lot of interest among consumer packaged goods, entertainment, and automotive advertisers eager to reach highly engaged players (including lots of moms) that comprise our network of games.
To watch the full talk—and learn more about how RockYou works with advertisers—head on over to the Cable Show 2014 website.