RockYou Ads provide developers on Facebook and other social networking platforms an easy way to monetize their applications and games. Incorporating RockYou Ads into social games and applications takes only minutes. RockYou optimizes ad delivery to give the best returns to our developers and publishers, and we offer sophisticated back-end tools to track conversions, traffic and income.
Any approved developer, who 1) has created a social network application, 2) wants to monetize their application, and 3) agrees to comply with RockYou Ads Advertising Publishing Agreement & Program Policies, can use RockYou Ads to start generating revenue.
Getting started is easy. Just go to rockyou.com/contact-us and complete a short form to create an account. Once your new account is approved you'll gain access to all the tools you need to start generating revenue.
RockYou Ads serves a mix of CPM (cost per thousand impressions), CPC (cost-per-click), CPI (cost-per-install), and CPV (cost-per-view) ads. Each ad pays out differently depending on what rate the advertiser is paying for impressions, clicks, installs, or views.
RockYou delivers aggressive revenue shares – we value our long term relationships with publishers and developers. Your earnings will vary by application type, ad unit size and impression quality.
Payments are made via check, PayPal or wire transfer. Just select a payment type in your account and complete the fields associated with your selection.
The RockYou publisher payment terms are net sixty-five (65) days after the end of each calendar month that Ad Units are running on any of Publisher's Pages. Checks and PayPal payments are paid when your earnings reach $100 and wire transfers are paid when your earnings reach $1,000 a month. If you do not meet the minimum payment threshold, RockYou will hold your earnings until the month you reach it and distribute payment in that month's payment cycle. Monthly earnings must exceed $5 to be considered as accruable revenue.
RockYou Banners are high-quality display ads available in multiple sizes and placement locations. We offer IAB compliant 300x250, 728x90, 646x60 and 646x250 banners on major social networking platforms.
RockYou Video Ads are units that show engaging video advertisements. These ads can lead to higher payouts depending on the quality of your impressions. To enable video ads on your application please contact firstname.lastname@example.org to get started.
RockYou has a dedicated sales team working closely with well-known brands and highly-respected agencies to source our advertisements.
We want to provide the best possible user experience for someone using your application. When someone clicks on an ad displayed within your canvas, a new window pops up with the advertiser's site. The game or application stays in the original window so users can easily go back and resume their experience at any time. This ensures that they don't miss anything important occurring in your game or application.
RockYou serves a mix of CPM (cost per thousand impressions), CPC (cost-per-click) and CPI (cost-per-install) ads. Each ad pays out differently depending on what rate the advertiser is paying for impressions, clicks, or installs. You can track your overall performance by your eCPMs, or effective cost per one thousand impressions. eCPM is a great performance indicator - the higher eCPM you get, the more money you earn per ad shown. eCPM is calculated by dividing your earnings by your impressions and multiplying by 1000.
Your eCPM will fluctuate based on your traffic and our ad inventory. Your eCPM will go up if you increase impressions of higher value. Some ways to increase your eCPM include 1) managing ad placement by testing performance, position, color schemes, and number of ads per page, also 2) paying close attention to the geo-location of the impressions.