RockYou Media Continues to Grow Premium Content Video Experiences
SAN FRANCISCO, CA – JUNE 21, 2018 – RockYou Media, an entertainment and media company amplifying the voices of multicultural millennials, announced today the acquisition of editorial brands CafeMom, Revelist, MamásLatinas and BabyNameWizard from CafeMedia.
“RockYou Media continues to scale our business by acquiring proven digital brands known for their engaged audience and premium content experiences,” said Lisa Marino, CEO, RockYou Media. “Pairing compelling stories with passionate video content, our new properties are thriving and continue to reach diverse audiences throughout all stages of life.”
Reaching a combined audience of more than 18 million unique visitors monthly, CafeMom, Revelist, and MamásLatinas deliver inspired content focused on parenting and pregnancy, beauty and style, entertainment, relationships, personal stories, and the latest news. CafeMom (comScore: 12.2MM), a motherhood-focused platform connects moms and moms-to-be; Revelist (comScore: 2.4MM), a mobile-first media publication delivers fashion and beauty content to millennial women; MamásLatinas (comScore: 2.4MM), the go-to digital destination for bilingual and bicultural Latinas; and BabyNameWizard (comScore: 1MM), the leading site for expectant parents looking for baby names, each have a unique audience and unite women with creative content and conversations.
With the addition of these properties, RockYou Media’s portfolio is projected to reach 50MM uniques by the end of summer, ranking RockYou Media top 10 in the Lifestyles category.
As part of the acquisition, RockYou Media will welcome key members of the company’s best-in-class sales, editorial and engineering teams to round out its executive team, ensuring continuity in the distribution of honest, gritty, funny, wise and practical stories for diverse audiences. RockYou Media will expand to engage these site’s audiences with all-new content in the style they’ve come to know and love, while drawing in new fans with an improved platform and inspired conversations people are eager to have.
“We’re thrilled to join RockYou’s portfolio of dynamic brands and this is an incredible opportunity to grow our audience and evolve our content,” said Marisa Russell, SVP of Sales at RockYou Media. “RockYou’s mission to inspire our most diverse generation aligns perfectly with our brands’ pursuit to provide fresh perspectives and original content for our audiences.”
Led by a largely female team of experienced media visionaries, RockYou Media breaks down traditional barriers by delivering compelling editorial and video content to empower those voices who have traditionally not had the platform to speak up. CafeMom, Revelist, MamásLatinas and BabyNameWizard join RockYou Media’s roster of properties including LittleThings, a lifestyle destination publishing engaging, optimistic content for women. RockYou Media continues to expand the digital landscape by building an innovative platform focused on capturing compelling, blended content of storytelling and meaningful features that resonate across our highly diverse and engaged audiences.
# # #
About RockYou Media
RockYou Media is a comScore Top Ten Lifestyle and Entertainment company that authentically amplifies the voices of multicultural millennials. Reaching over 50 million monthly uniques, the company owns and operates a diverse digital portfolio of content destinations, including: CafeMom, LittleThings, MamásLatinas, Revelist and BabyNameWizard. RockYou Media provides brands with hyper-engaging content, while connecting advertisers to premium audiences through efficient programmatic and direct channels. Founded in 2005, the company is headquartered in San Francisco with offices in New York, Los Angeles, Chicago, Bangkok and Bangalore.
For more information about RockYou Media, please visit rockyou.com and follow @RockYouInc on Twitter.
CafeMedia is a leading digital media company that supports nearly 2,000 high-quality content creators. The company’s content collective, AdThrive, is the first and preeminent ad monetization platform for premium mid-sized digital publishers with superior ad optimization support, the latest ad fulfillment technology, and a customer-first approach. AdThrive empowers its creators to make a living doing what they love – producing great content – while managing the advertising for them. The company’s collective force of content creators reaches 102 million monthly unique visitors and 417 million social followers.
RockYou Media B/HI for RockYou Media
Emily Smith, (818) 620-9920 Kimberly Ehlmann, (310) 279-8723